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Glossary of Web Terms

 

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C

Captcha

Captcha is an acronym for Completely Automated Turing Test to Tell Computers and Humans Apart.  

A CAPTCHA program protects websites from robots with tests that humans can pass but tha computers cannot pass. Distorted text is readable by humans but not by robots.  For an example, go to www.rapidvector.com/contact-us.html 

CGI

CGI is an acronym for Common Gateway Interface.

Internet programming protocol.

Click bots

Click bots are software programs written to fraudently click on sponsored ads in a search engine given a set of keywords.  Those administering the click bots will turn off their search engine marketing campaign for the days that the click bots run.  The click bots are designed to disguise their IP address and use other cloaking technologies, making it difficult for search engines to detect the fraudulent activity. 

Click farm

Click farms are large groups of individuals that are paid a commission to click on search engine sponsored advertisements throughout the day. The individuals know to wait at least 60-90 seconds between each click so that the search engines have more difficulty detecting the repeated click on specific sponsored ads.

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Click fraud

Click fraud is a paid-for-click in a search engine sponsored ad section that originates in an attempt to drain an advertiser's budget.

CMS

CMS is an acronym for Content Management System.  RapidVector is a CMS that allows you to upload your content, including text, images, videos, documents, flash, etc, without knowing HTML or any other web programming languages.  Much like writing an email or typing in a word processor, you can create content for your website with a CMS.
Small text files placed on a user's browser while surfing the internet. These small files are used to track information. A good example of this is when you go to a site, they greet you with your name, "Welcome John, please sign in". etc. How do they do this? They place a small cookie in your internet browser in the previous session and the next time you visit the site, the server identifies you by reading the cookie in your browser. 

CSS

CSS is an acronym for Cascading Style Sheets.  

A set of instructions stored in a file to display web pages. The designer defines how the text size, colors, and links will appear in the web page in this file and the browsers read directly from this file. This eliminates the inline coding over and over again for designers.
 

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