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Glossary of Web Terms


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Address bar

The address bar is the text box in a web browser, such as Internet Explorer, Safari, or Firefox, that allows you to enter a web address or URL to visit a specific website. 


AJAX is an acronym for Asynchronous JavaScript and XML.  

A new method to display partial content of the page without the need of reloading the rest of the page. Javascript and XML are used to retrieve content from the server and display in the given small area of the page. This eilminates downloading the rest of the page when the request is made.


Widely used wenserver that's an alternative to Microsoft's IIS (Internet Information Server). All web sites must reside in a web server. Apachi is the native Web server for the Linux platform.


A small program written in Java programming language.

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ASP is an acronym for Active Server Pages. 

Microsoft programming language for the web. Later it was replaced by ASP.NET.

Banner ads are small ads placed on websites to advertise a particular company, product or service.  Banners usually come in square or rectangular shapes and are placed in different locations depending on the website on which the ads are placed.  Some ads are designed to rotate 2 or more messages in the same ad space by using flash or rotating gif images.


The word "blog" is a shortened word for "web log."  Blogs are commonly used as online diaries or article postings for users to read or access on an ongoing basis. 


Captcha is an acronym for Completely Automated Turing Test to Tell Computers and Humans Apart.  

A CAPTCHA program protects websites from robots with tests that humans can pass but tha computers cannot pass. Distorted text is readable by humans but not by robots.  For an example, go to www.rapidvector.com/contact-us.html 


CGI is an acronym for Common Gateway Interface.

Internet programming protocol.

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Click bots

Click bots are software programs written to fraudently click on sponsored ads in a search engine given a set of keywords.  Those administering the click bots will turn off their search engine marketing campaign for the days that the click bots run.  The click bots are designed to disguise their IP address and use other cloaking technologies, making it difficult for search engines to detect the fraudulent activity. 

Click farm

Click farms are large groups of individuals that are paid a commission to click on search engine sponsored advertisements throughout the day. The individuals know to wait at least 60-90 seconds between each click so that the search engines have more difficulty detecting the repeated click on specific sponsored ads.

Click fraud

Click fraud is a paid-for-click in a search engine sponsored ad section that originates in an attempt to drain an advertiser's budget.


CMS is an acronym for Content Management System.  RapidVector is a CMS that allows you to upload your content, including text, images, videos, documents, flash, etc, without knowing HTML or any other web programming languages.  Much like writing an email or typing in a word processor, you can create content for your website with a CMS.
Small text files placed on a user's browser while surfing the internet. These small files are used to track information. A good example of this is when you go to a site, they greet you with your name, "Welcome John, please sign in". etc. How do they do this? They place a small cookie in your internet browser in the previous session and the next time you visit the site, the server identifies you by reading the cookie in your browser. 

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CSS is an acronym for Cascading Style Sheets.  

A set of instructions stored in a file to display web pages. The designer defines how the text size, colors, and links will appear in the web page in this file and the browsers read directly from this file. This eliminates the inline coding over and over again for designers.


DHCP is an acronym for Dynamic Host Configuration Protocol.

A protocol to automatically assign IP addresses to PCs in the same network.


DHTML is an acronym for Dynamic Hypertext Markup Language. 

A combination of HTML, Javascript and CSS usage in a web page.


DNS is an acronym for Domain Name System. 

A system to convert names to IP addresses. Computers do not understand names; they only understand IP addresses to locate a website or a server. DNS servers are used to convert these names to IP addresses.

Domain Name

A unique name to identify an Internet site. People cannot remember long numbers but they remember names. To make remembering easy, domain names are created. You can register a name and assign it to your website for an annual fee. An example of a domain name is RapidVector.com or JctWeb.com. You see it is easier to remember JctWeb.com than remembering the resulting IP address

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Transfering data/files from other computers (internet) to your own computer.


DSL is an acronym for Digital Subscription Line.

Moving data through copper phone lines. Local phone companies provide internet services using this method. A DSL line can carry up to 1.45 mbps of data.


Ecommerce is a term for online sales.  Any online sales transactions are considered ecommerce.  Several businesses expand their retail sales by selling their products online, whereas other businesses solely offer their products for sale online.


Email is short for Electronic Mail.

Transfering messages via internet.


An intranet site is accessible to company computers via Internet. Like intranet sites Extranet sites are also not accesible by the public.

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An internet forum is an online place for posting discussion topics and receiving user comments.  Other terms for forums include web postings, discussion boards, and discussion groups, message boards, and bulletin boards.


An access point to other networks such as the Internet.


1024 Megabytes.


HTML is an acronym for HyperText Markup Language.  HTML is the primary web language used to create web pages. 


Text containing links to other documents or sites

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Iframe is short for Inline Frame.  It is a way to insert an HTML document within another HTML page.  This feature allows you to view a website or webpage within a website. 


The term impression is used in the online world to describe when your banner ad or search engine sponsor ad is viewed in a website or search engine.  Impression data is useful to help advertisers understand how many "eyeballs" see the ad for a branding effect.  This data is often related to the number of clicks on the ad to determine a "click through rate" and the immediate effect of the ad on viewers. 

Internet Bot

Other names for Internet Bots are Web Bots, WWW Robots, or plainly Bots.  Internet bots are run automatically by software applications that scan the Internet.  These bots are created to grab specific information off of sites in an automated manner to save time. Some servers will have a file, robots.txt, with rules to obey while spidering the server.


A private network that only company computers can access.


ISP is an acronym for Internet Service Provider.

A company to provide access to the Internet.

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A programming language used in web pages. Javascript programs run in the users' browsers, eliminating the need to go to the server to execute the command. This speeds up the process. Javascript was invented by Sun Microsystems and Netscape.


1024 bytes.


LAN is an acronym for Local Area Network.

A network accessible only to local computers in the same building via wiring.

Landing Page

A landing page is a web page created to be the first page a site visitor lands most often from promotions.  Landing pages can be set up as stand alone pages or just as entry pages to the rest of a mini website or full website.  Landing pages typically communicate an offer or more information about a product or service advertised.  Landing pages also often have a form of action for the site visitor to take, such as entering contact information or a clear message to call a phone number. 


1024 kilobytes.

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PDF is an acronym for Portable Document Format.

A file type developed by Adobe enabling users to print or view the file with the designed typeface and images.


Perl is an acronym for Practical Extraction and Reporting Language.

A programming language used to develop websites. Widely used in the early 90's.


A programming language to develop websites using inline scripting.


PNG is an acronym for Portable Network Graphics.

A graphic file format widely used in internet web sites.


POP is an acronym for Post Office Protocol.

A protocol delivering electronic mail from one computer to another.

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PPC is an acronym for Pay Per Click.  PPC is a form of online advertising through Search Engines.  PPC ads appear on Search Engine results pages, typically on the left or the top.  An advertiser's PPC ads will appear depending on multiple factors, including the keywords bidded on, the bid price, the ad relevancy, etc. 


RSS is an acronym for Real Simple Syndication.  

A common protocol to share content in the internet. 

Search engines, such as Google, Yahoo!, MSN, and Ask.com, are engines that allow users to find information with text databases within the world wide web.


SEM is an acronym for Search Engine Marketing, which is the same as Pay Per Click advertising.


SEO is an acronym for the term Search Engine Optimization. 

Optimizing web pages to be easily indexed by Search Engines. 

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A sitemap, also written sometimes as "site map", is a web page that contains all the website's page in an outline format.  RapidVector has an included module with any of its packages called Sitemap that dynamically updates your sitemap as you add, edit, and delete pages from your website. 


SMTP is an acronym for Simple Mail Transfer Protocol.

A protocol used to transfer mail from one computer to another in the internet.


A software designed to collect information and transfer that information to its master.


SQL is an acronym for Structured Query Language.

A database programming language using simple English language commands.


SSL is an acronym for Secure Socket Layer. 

A protocol to encrypt data. Any data being transferred between a user's computer and the server is encrypted. If it's hijacked during the transfer, the data cannot be read. This allows secure transactions in the internet. 

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A dedicated internet connection with speeds of 1.45 mbps. (Mega byte per second)


A dedicated internet connection with speeds of 45 mbps. (Mega byte per second)


TCP/IP is an acronym for Transmission Control Protocol/Internet Protocol.

Protocol used to transmit data in the internet.


A command line program used to communicate with servers.


1024 Gigabytes.

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TLD is an acronym for Top Level Domain.

.Net, .Com, .Org.  Basically the extension for the domains.


URL is an acronym for Universal Resource Locator. 

An address for the internet. For example http://www.rapidVector.com/default.aspx


VOIP is an acronym for Voice Over Internet Protocol.

Using the internet to make phone calls. Today there are many companies offering VOIP phone connections, making long distance calls more affordable.


VPN is an acronym for Virtual Private Network.

A secure network using the internet lines to connect multiple computers.


WAN is an acronym for Wide Area Network.

A network covering more than a single building.

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Web Browser

A web browser is a software that enables users to connect with pages posted on the world wide web.  Common web browsers are Internet Explorer, Mozilla Firefox, Safari, and Netscape.


WYSIWYG is an acronym for What You See Is What You Get.  This term is used to describe CMS platforms or HTML editors that enable users to upload content such as text and images to sites without knowing HTML.  Some WYSIWYG platforms function similarly to Microsoft Word or regular email programs.


XML is an acronym for Extensive Markup Language.

A language to do web programming.

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